The Email Charter: 10 rules for reducing email

The email charter lays out 10 rules that will save you from an email inbox of doom.

A duotoned dark purple and beige version of the Apple 'ink pen' emoji, in front of a blue triangle shape in the top right corner of the image

After writing a post about my email management principles, I came across The Email Charter as it was linked from an email signature. The charter sets out 10 rules which seek to reverse the never-ending spiral of emails, or “the fact that email takes more time to respond to than it took to generate”.

It states that we should all:

  1. Respect Recipients’ Time
  2. Short or Slow is not Rude
  3. Celebrate Clarity
  4. Quash Open-Ended Questions
  5. Slash Surplus cc’s
  6. Tighten the Thread
  7. Attack Attachments
  8. Give these Gifts: EOM NNTR
  9. Cut Contentless Responses
  10. Disconnect!

1. Respect Recipients’ Time

This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending.

2. Short or Slow is not Rude

Let’s mutually agree to cut each other some slack. Given the email load we’re all facing, it’s OK if replies take a while coming and if they don’t give detailed responses to all your questions. No one wants to come over as brusque, so please don’t take it personally. We just want our lives back!

3. Celebrate Clarity

Start with a subject line that clearly labels the topic, and maybe includes a status category [Info], [Action], [Time Sens] [Low Priority]. Use crisp, muddle-free sentences. If the email has to be longer than five sentences, make sure the first provides the basic reason for writing. Avoid strange fonts and colors.

4. Quash Open-Ended Questions

It is asking a lot to send someone an email with four long paragraphs of turgid text followed by “Thoughts?”. Even well-intended-but-open questions like “How can I help?” may not be that helpful. Email generosity requires simplifying, easy-to-answer questions. “Can I help best by a) calling b) visiting or c) staying right out of it?!”

5. Slash Surplus cc’s

cc’s are like mating bunnies. For every recipient you add, you are dramatically multiplying total response time. Not to be done lightly! When there are multiple recipients, please don’t default to ‘Reply All’. Maybe you only need to cc a couple of people on the original thread. Or none.

6. Tighten the Thread

Some emails depend for their meaning on context. Which means it’s usually right to include the thread being responded to. But it’s rare that a thread should extend to more than 3 emails. Before sending, cut what’s not relevant. Or consider making a phone call instead.

7. Attack Attachments

Don’t use graphics files as logos or signatures that appear as attachments. Time is wasted trying to see if there’s something to open. Even worse is sending text as an attachment when it could have been included in the body of the email.

8. Give these Gifts: EOM NNTR

If your email message can be expressed in half a dozen words, just put it in the subject line, followed by EOM (= End of Message). This saves the recipient having to actually open the message. Ending a note with “No need to respond” or NNTR, is a wonderful act of generosity. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption.

9. Cut Contentless Responses

You don’t need to reply to every email, especially not those that are themselves clear responses. An email saying “Thanks for your note. I’m in.” does not need you to reply “Great.” That just cost someone another 30 seconds.

10. Disconnect!

If we all agreed to spend less time doing email, we’d all get less email! Consider calendaring half-days at work where you can’t go online. Or a commitment to email-free weekends. Or an ‘auto-response’ that references this charter. And don’t forget to smell the roses.


The charter is designed to be shared! If you would like to adapt a version for your own email signature, you might start with something like this:

I have adopted The Email Charter which means:

  • I’m sending this message now because this time suits me, and I encourage you to read, respond or action this email at a time that best works for you
  • My responses might be brief and it’s okay if yours are too
  • Unless I ask you a direct question I don’t expect a response
  • If you have not asked me a direct question I will not respond
  • If you have a complicated question that requires lots of explanation, I’m happy to discuss on a call instead